That depends on your contrast, the gap between your hair, eyes and skin. Temperature picks the family. Contrast sets the volume.
A soft face, with light hair and light eyes, usually likes a veil of color. Think sheer, glossy or satin finishes.
Light, glossy formulas suit a Light Spring. Sheer ones suit a Light Summer. Satin suits a Soft Summer.
A high-contrast face, say fair skin with dark hair and dark eyes, can carry more. On a cool-leaning one, raspberry and soft cherry (both Cool Summer) hold up. On a warm-leaning one, poppy red (Warm Spring) or tomato red (Bright Spring) can.
Nude has a side too. A warm nude and a cool nude are different colors. If the mouth vanishes, the nude is probably on the wrong side or too close to your skin.
Not sure where your contrast falls? Reading your face as high, medium or low contrast is the next step.
Hair color doesn’t pick the side. Two people with the same pale skin, one blond and one brunette, may share a lipstick or need opposites.